UNDERSTANDING THE ROLE OF MEDIA ANALYTICS IN MARKET RESEARCH
What is Media Analytics?
Media analytics is the computational analysis of consumer’s media experience to draw important conclusions about the certain purchasing patterns and user’s response to specific content available on social and digital media. It helps enterprises understand the user behavior by quantitatively and qualitatively analyzing its touch points related to all the platforms. It provides data analysis about the thinking patterns of people of a certain area and then using advertisement and other modern tools to effectively change or obtain specific trends in behaviors.
What is the use of Media Analytics?
1.Audience awareness
Media consumption of the viewers is recorded and analyzed for the purpose of getting insight about their interests. Media analytics is the most effective w...